In 2025 I joined the Microsoft Copy Studio to do what I do best: write silly little jokes infused with customer behaviors, pop culture references and just the right amount of product.

Microsoft was just starting to explore a new tone of voice for their social channels, which I helped hone and apply across channels, with a primary focus on Threads. As a result, many of these posts became top-performers, ranking up tens of thousands of likes and drawing comments like “Damnit. Now I'm following excel... Worth it” and “LMAO i hate that i enjoyed this.”