My resume

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Senior Copywriter and Associate Creative Director with over a decade of experience in copywriting, brand voice development, and bridging creative with strategy. Proven track record of partnering with VPs, designers, content creators, and cross-functional teams to deliver global product launches, celebrity collaborations, and standout industry campaigns. Seeking to bring my passion for creative storytelling to a new team.

WORK EXPERIENCE

MICROSOFT (COPY STUDIO) | Redmond, WA 

Copywriter, (Contract, TekSystems) | December 2025 - Present 

  • Shaped social voice for Microsoft 365 products (Excel, Outlook, Teams) and Microsoft Security through Threads, video scripts, and post concepts.

  • Launched @outlook threads channel, growing to 7.7K followers in 5 months.  

  • Wrote current top-performing Threads posts for Excel (30.8K likes), Security (54.2K likes) and Teams (31.9K likes), tapping into pop culture moments and customer behaviors. 

VARIOUS CLIENTS  | Seattle, WA

Freelance copywriter and social media specialist | September 2025 - Present 

  • Delivered monthly reports and strategy recommendations for luxury real estate client, increasing impressions by 112%, reel views by 10% and followers by 25% over 6 months. 

  • Launched BECU social refresh with new vertical video approach – concepting, directing and writing videos highlighting products and member consultant expertise. 

STARBUCKS COFFEE COMPANY | Seattle, WA
Associate Creative Director, Copy |August 2024 - February 2025 

  • Oversaw creative direction and copy development on key campaigns, setting creative direction and tone of voice across projects

  • Collaborated with cross-functional teams, including copywriters, designers, and videographers - offering strategic feedback to elevate both copy and visual storytelling

  • Developed paid and organic social campaign to launch the new cortado platform, using social-first videos to educate customers on the new matcha formulation (7.4M views) and introduce the winter menu (1.4M views)

  • Managed relationship between internal and external agencies, marketing partners and senior leaders during period of brand transition, ensuring clear communication and expectations between parties

  • Mentored junior copywriters, providing constructive feedback and sharing industry best practices. 

  • Overhauled brand paid social approach and creative direction, providing direction for spring ‘25 campaign and beyond with a focus on transaction-driving, social-first content

Senior Copywriter | November 2018 - August 2024

  • Primary copywriter for Starbucks social channels (67M total followers), including video scripts, post copy, illustrated assets and internal presentations Created comprehensive brand voice guidelines for Starbucks social channels, ensuring all paid and organic content remained current, relatable, and consistently aligned with the brand’s identity.

  • Launched Starbucks Threads channel as creative lead, gaining 2M+ followers in less than a year

  • Built and led a new creator and influencer content workstream in partnership with Kvell, providing creative direction and developing streamlined processes that produced several top-performing videos

  • Led content strategy for the Spicy Refreshers launch, creating a 7-day teaser campaign of video, illustrated, and text-only posts—driving 2x the engagement compared to the previous lavender launch.

  • Navigated COVID-19 pandemic with quick response posts providing service updates, at-home coffee tips and moments of encouragement and community highlights

Community Manager | February 2017 - November 2018

  • Published two hundred 1:1 engagements weekly across @frappuccino and @starbucks social channels

  • Managed Starbucks’ YouTube channel including SEO optimization, community management and channel strategy

MICROSOFT (CLOUD & ENTERPRISE) | Seattle, WA
Community Manager, (Contract, Rational Interaction) | July 2016 - October 2016
Launched social pages for new products and engaged with key audience influencers to grow following, and played key role in Dynamics transition to C+E group by leading positive engagement strategy and Opal integration

MICROSOFT (MICROSOFT DYNAMICS) | Bellevue, WA
Social Media Manager, (Contract, JeffreyM Consulting) | April 2015 - July 2016

Managed the editorial calendar for Microsoft Dynamics and Envision, aligning social strategy with broader Marcom objectives and optimizing paid media performance.

EDUCATION
Gonzaga University ’14 | Spokane, WA
Bachelor of Arts (BA), Public Relations; Minors in English and Advertising

AREAS OF EXPERTISE

Social Media Copy, Branding, Social Media Strategy, Copywriting, Creative Direction, Campaign Development, Content Strategy, Social Media Marketing, Content Marketing, Digital Storytelling