my resume

I specialize in crafting narratives, developing brand voice and bridging the gap between creative and strategy. I’ve collaborated with everyone from VPs and designers to content creators on global product launches, celebrity partnerships and industry events, pushing the creative envelope while meeting campaign deliverables.

WORK EXPERIENCE 

STARBUCKS COFFEE COMPANY | Seattle, WA

Associate Creative Director | August 2024 - February 2025

  • Developed paid and organic social video campaign  to launch the new cortado platform, educate customers on the new matcha formulation (7.4M views)  and introduce the winter menu (1.4M views)

  • Managed relationship between agencies, internal marketing partners and senior leaders during period of brand transition, ensuring clear communication of feedback and expectations between parties

  • Overhauled brand paid social approach and creative direction, providing direction for spring ‘25 campaign and beyond with a focus on transaction-driving, social-first content 

Senior Copywriter  | November 2018 - August 2024

  • Primary copywriter for Starbucks social channels (67M total followers), including video scripts, post copy, illustrated assets and internal presentations supporting everything from product launches to iced coffee memes

  • Developed Starbucks social brand voice guidelines, ensuring paid and organic content across all channels felt current, relatable and consistently rooted in our overall brand image. 

  • Launched Starbucks Threads channel as creative lead, gaining 2M+ followers in less than a year

  • Established workstream for creator collaborations with agency partners at Kvell, providing creative direction and establishing processes introducing a new content avenue resulting in several top-performing videos

  • Developed content for Spicy Refreshers launch, including a 7-day tease ramp-up of video, illustrated and text-only posts that resulted in 2X conversation of lavender launch earlier that year

  • Navigated COVID-19 pandemic with quick response posts providing service updates, at-home coffee tips and moments of encouragement and community highlights

Community Manager | February 2017-November 2018

  • Published 200 1:1 engagements weekly across @frappuccino and @starbucks social channels

  • Managed Starbucks YouTube channel including SEO optimization, community management and channel strategy

RATIONAL INTERACTION | Seattle, WA

Microsoft Cloud & Enterprise Community Manager (contract) | July 2016 - October 2016

  • Launched social pages for new products and engaged with key audience influencers to grow following, and played key role in Dynamics transition to C+E group by leading positive engagement strategy and Opal integration

JEFFREY M CONSULTING | Bellevue, WA

Microsoft Dynamics Social Media Manager (contract) | April 2015 - July 2016

  • Managed editorial calendar for Microsoft Dynamics and Microsoft Envision; aligned social media calendar with all-up Marcom editorial calendar objectives; monitored paid media performance and optimization

EDUCATION

Gonzaga University | Spokane, WA | August 2010 - May 2014

Bachelor of Arts (BA), Public Relations; Minors in English and Advertising