my resume

Senior Copywriter and Associate Creative Director with over a decade of experience in copywriting, brand voice development, and bridging creative with strategy. Proven track record of partnering with VPs, designers, content creators, and cross-functional teams to deliver global product launches, celebrity collaborations, and standout industry campaigns. Seeking to bring my passion for creative storytelling to a new team.

WORK EXPERIENCE 

STARBUCKS COFFEE COMPANY | Seattle, WA

Associate Creative Director | August 2024 - February 2025

  • Oversaw creative direction and copy development on key campaigns, setting creative direction and tone of voice across projects

  • Collaborated with cross-functional teams, including copywriters, designers, and videographers - offering strategic feedback to elevate both copy and visual storytelling

  • Developed paid and organic social campaign to launch the new cortado platform, using social-first videos to educate customers on the new matcha formulation (7.4M views) and introduce the winter menu (1.4M views)

  • Managed relationship between internal and external agencies, marketing partners and senior leaders during period of brand transition, ensuring clear communication and expectations between parties

  • Mentored junior copywriters, providing constructive feedback and sharing industry best practices.

  • Overhauled brand paid social approach and creative direction, providing direction for spring ‘25 campaign and beyond with a focus on transaction-driving, social-first content

Senior Copywriter  | November 2018 - August 2024

  • Primary copywriter for Starbucks social channels (67M total followers), including video scripts, post copy, illustrated assets and internal presentations supporting everything from product launches to iced coffee memes

  • Created comprehensive brand voice guidelines for Starbucks social channels, ensuring all paid and organic content remained current, relatable, and consistently aligned with the brand’s identity.

  • Launched Starbucks Threads channel as creative lead, gaining 2M+ followers in less than a year

  • Built and led a new creator and influencer content workstream in partnership with Kvell, providing creative direction and developing streamlined processes that produced several top-performing videos

  • Led content strategy for the Spicy Refreshers launch, creating a 7-day teaser campaign of video, illustrated, and text-only posts—driving 2x the engagement compared to the previous lavender launch.

  • Navigated COVID-19 pandemic with quick response posts providing service updates, at-home coffee tips and moments of encouragement and community highlights

Community Manager | February 2017-November 2018

  • Published two hundred 1:1 engagements weekly across @frappuccino and @starbucks social channels

  • Managed Starbucks’ YouTube channel including SEO optimization, community management and channel strategy

RATIONAL INTERACTION | Seattle, WA

Microsoft Cloud & Enterprise Community Manager (contract) | July 2016 - October 2016

  • Launched social pages for new products and engaged with key audience influencers to grow following, and played key role in Dynamics transition to C+E group by leading positive engagement strategy and Opal integration

JEFFREY M CONSULTING | Bellevue, WA

Microsoft Dynamics Social Media Manager (contract) | April 2015 - July 2016

  • Managed the editorial calendar for Microsoft Dynamics and Envision, aligning social strategy with broader Marcom objectives and optimizing paid media performance.

EDUCATION

Gonzaga University | Spokane, WA | August 2010 - May 2014

Bachelor of Arts (BA), Public Relations; Minors in English and Advertising